Experience the world you want to see …


Can you imagine a better world to live or work in, and would like to experience it?

We’re building a toolbox to make it possible!
Unit 1

Featured Posts

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hu.bb is a guild (part 1)

We are building hu.bb to democratise spatial practices - to connect, empower & facilitate.

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hu.bb is a guild (part 2)

From building to worldbuilding.

Recent Posts

John Allsopp
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Reality is Broken (Book review)

A manifesto in support of the world-changing potential of games

John Allsopp
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Narrative Environments and Experience Design (Book review)

A foundational text for an emerging spatial practice

John Allsopp
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The Cathedral & the Bazaar (Book review)

A study of the codes and values of the open source movement

John Allsopp
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Dark Matter and Trojan Horses (Book review)

Dan Hill builds a vocabulary for systems thinking in the built envrionment

John Allsopp
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hu.bb – a brief backstory

At a trade fair for custom interior design, with thousands attending, how can you give attendees a personalised experience?